AEQUO byPureNaturals is a confluence of pure & natural ingredients. AEQUO is the FIRST Natural Permanent Dermo Capillary Hair Color activated by oil, with Plant Micro Pigments. For all its goodness, AEQUO is famous for intensity of hair coloring and regenerative properties.

Did You Know ? 

• Eric Favre hails from France, the world's Fashion Capital. With his 25 years of experience in the world of luxury, thought up AEQUO as an extraordinary formulation & brand.
• Eric Favre and his team of experts crafted AEQUO that is about hair care between colorings as well. 
• AEQUO is world renowned, now in India, byPureNaturals.
• AEQUO COLOR is formulated with over 96.5% organic ingredients and has 21 clinical studies relating to its quality and efficiency.
• Eric Favre, with his team of experts, developed the the TRULY ORGANIC HAIR COLOR that every man or woman loves to use.

Benefits of AEQUO, with its French Connection: 

• With AEQUO, discover an exceptional sensory world, a clever blend of noble and timeless materials.
• AEQUO byPurenatural provides a Permanent & Long Lasting Hair Fall Solution Color with 96.5% Natural and Organic Ingredients.
• It is Dermatologically & Clinically Tested and prescribed by dermatologists.
• It is 100% SAFE from Aggressive Ingredients like: Ammonium, Resorcinol, Parabens, Mineral Oil, PPD, Heavy metals, Artificial fragrances, Formaldehyde, Paraffin, SLS, Silicone. It is free from gluten as well.