AEQUO byPureNaturals is a confluence of pure & natural ingredients. AEQUO is the world’s FIRST Natural Cream based Permanent Dermo Capillary Hair Color activated by oil, with Plant Micro Pigments. For all its goodness, AEQUO is famous for intensity of hair coloring and regenerative properties.

The safety of hair colours has always been the concern travelling across generations, in the cosmetic industry. Identifying the genuine hair color requires a lots of caution, research and patience. With innumerable brands already floating in the market claiming to be the best, it has become really difficult to determine which one is safe and best. Unfortunately, today people just go by brand, ignoring the probable detrimental outcomes.

Did You Know? 

• Eric Favre hails from France, the world's Fashion Capital. With his 25 years of experience in the world of luxury, thought up AEQUO as an extraordinary formulation & brand.
• AEQUO is world renowned, now in India, byPureNaturals.
• Eric Favre, with his team of experts, developed TRULY ORGANIC HAIR CREAM DEVELOPER  that every man or woman loves to use.

Benefits of AEQUO, with its French Connection: 

• With AEQUO, discover an exceptional sensory world, a clever blend of noble and timeless materials.
• It is Dermatologically & Clinically Tested and prescribed by dermatologists.

It is 100% SAFE from Aggressive Ingredients.It is free from gluten as well.